How To Make It Rain With A Drip Campaign

How often do you find yourself engaged in a constant game of “phone tag” with potential clients? Does it seem like you spend hours at a time having to reprioritize your time managing actual work vs. bringing in new clients? Most small to medium-size businesses need guidance to help them straddle the balance between doing the job and bringing more jobs into the business. This fine line gets lost a lot of the time, mostly because of a lack of time or resources. Find the balance that fits your business by building a drip campaign.

What is a Drip Campaign?

Drip campaigning is a tactic that releases a timely series of “steps” or “touches” as they are called in the professional language to contact your potential clients. Most small to medium-size business owners call their potential client or ‘lead’ once. If the leads answer and you have a conversation this is one step closer but is not a guaranteed win.

Do you have a backup plan if there is no answer even if you leave a voice message? Do you wait and hope they will call back? When do you call back? Do you have a casual yet perfunctory way to follow up? Do you have enough time in the day to follow up?

This is where a drip campaign gets in and helps you. We have created what we feel is the perfect systematic drip released via automated steps. Most of the time it will be a combination of calls, emails, text messages, and even voice mail drops. All are timed together to show a constant flow of communication with the potential lead.

Timing is Crucial

Timing is everything. Your success in finding and finalizing a potential client is based on knowing when to release a series of either automated or hands-on follow-up correspondences. Too many and you overshoot the target, too little and they have committed elsewhere. A perfectly balanced drip campaign can get you into the smoothest flow possible. Because of the added ease of an automated drip campaign, you’re freeing up your time to tend to another client's needs as well.

Quick Review

Before getting into the drip campaign, we make sure you have the best possible pool of leads. This usually starts with campaigns and advertisements in all the potential client hot spots that fit your business.

Digital marketing:

• Have a website. (even just a small informational website)
• Have social media platforms (Facebook, Instagram, YouTube, and so on)
• Joining Facebook interest groups. (Like local chat groups, mom groups all based on your type of business)
• Advertise on Google
• Be on Google Maps

Off-line advertisement (Old school advertisement?)

• Have flyers in local stores
• Newspaper ads
• Direct mail

Potential clients are looking for value, access, availability, and reliable service first and foremost. And they won’t wait long.

The drip campaign starts as soon as a lead contacts you if it’s by phone, text, or a contact form.

Get Your Campaign Ready

Once a potential client contacts you the game to close the deal starts. The best way is always to call them first before any other method. People like to have a personal touch. But be prepared in case you don’t reach them right away.

• First, you will need to create a few email scripts and a few SMS scripts - what do you want to tell your potential client?
• Second, we pick a timeline. How long do you want to “run” after a potential lead? Usually, the first 2 weeks are more intense, and after that, if you did not close the deal you just want to remind them you exist and are happy to help.
• Have a system to follow up. Once you had a communication with the potential client he might not be ready to pull the trigger yet. Having a CRM system is a great way to remind you to follow up on a call and keep notes.

Here are a few examples of emails followed by SMS

In the first email that you send, you want to introduce yourself and the company and give the potential client enough information so he wants to hear more.

Hi Susan,

Thank you for your inquiry about receiving more information regarding our line of services.