Wasting money on Facebook ads? Here’s why boosting isn’t the shortcut you think it is—and what to do instead.
Boosting a post sounds like the fastest way to get more eyeballs on your content. It’s right there—just one click. But here’s the thing: that little blue button might be draining your budget with barely anything to show for it.
In this video (and below), I’ll break down why boosting is a trap for local businesses—and what to do instead if you actually want leads, bookings, and sales.
Watch the Video:
What’s Wrong with Boosting a Facebook Post?
Let’s be real—boosting feels easy, but it gives Facebook way too much control over your ad strategy.
- Facebook Auto-Picks Your Objective
When you boost a post, Facebook often pre-selects “Messages” as the goal. You can change it, but most people either miss it or don’t realize they should. - You’re Stuck with the Original Post
Want to fix a typo? Add a stronger call to action? Tough luck. Boosting doesn’t let you tweak the actual post—you’re basically stuck with what you had, even if it wasn’t built for performance. - Limited Targeting Options
Boosting gives you some geographic and interest targeting, but it’s surface-level. No exclusions. No stacking interests. It’s like casting a huge net and hoping you catch something relevant. - No Real Testing or Flexibility
Can’t try different creatives. Can’t build structured campaigns. Can’t separate audiences. It’s more of a “spray and pray” method than a strategy.
What to Do Instead: Use Ads Manager
This is where the real results come from.
- Pick the Right Goal
Leads, traffic, conversions—you decide what matters to your business. - Full Control Over Creative
You can build ads from scratch with strong copy, visuals, multiple formats, and real conversion goals in mind. - Detailed Audience Targeting
Want to target parents and martial arts interests but exclude Cape Cod? You can do that. Pinpoint exactly who sees your ads. - Flexible Placements
Choose where your ad appears—Facebook feed, Instagram Stories, Reels, Messenger, etc. You’re not stuck advertising in places that don’t make sense for your audience. - Run Tests and Optimize
Ads Manager lets you try different headlines, images, and offers to see what works. Then double down on what performs.
Real Talk: Stop Sparring Blindfolded
As AI continues to evolve, it will become an integral part of digital marketing because it simply automates many of the tedious tasks associated with digital marketing, which clog your internal staff and resource team with unnecessary time-waster strategies, therefore enhancing creativity and the unique quality that will bring in the business.
Let’s Talk Strategy
Want to stop wasting money and actually start getting leads from your ads? Let’s talk. No pitch. No pressure. Just real advice.